Our values

Fred’s serves a premium range of quality waffles and ice cream. In order to consistently satisfy our exceptionally high standards, we adhere to a number of values; a set of principles that we take extremely seriously and which we fully support.


Fred’s holds no secrets. Neither are they necessary. Because what you see is what you get. Our waffles are 100% natural. Milk, butter, eggs from free-range chickens and sugar. That's it. No artificial colourings, flavourings or preservatives. That’s our quality guarantee.


Our products are prepared fresh daily by people who know their craft. Who know how to deliver top quality products time after time. And we do it gladly. So that you get to enjoy only the finest waffles and ice creams.


Our waffles and ice creams are still made according to the original recipes. We bake your waffles to order and prepare our ice cream fresh every morning.


Fancy a delicious waffle topped generously with freshly whipped cream or salted caramel sauce? Or a two-scoop ice cream, fresh strawberry, banana... We’re happy to indulge!


Fred’s is passionate about protecting the environment. That’s why we’ve ditched the plastic and now use recyclable materials. Therefore the cutlery is made of wood, so fully compostable.The waffle holders are made from recyclable cardboard. Together, we can all play a part in saving our planet.